Minimum Advertised Price Policy

MAP Policy

We operate on a strict Minimum Advertised Price (MAP) Policy. If we find a dealer advertising for less, we will stop supplying them with our products. Our MAP policy is:

• No more than 15% less than our suggested MSRP on the Dirty Dog Doormat line.
• No less than our suggested MSRP on all other DGS product lines.

Download the policy here.

In an effort to police the web, we welcome and encourage you to report any violators to DGS via email brandprotection@dgspet.com